The goal of the campaign "€śfortunes of failure"€ť is to challenge and change entrepreneurial action and public opinion concerning the attitude toward failure, especially in Germany.
In fact, as many examples also in this campaign show, failure doesn´€™t necessarily mean the end or lead to bad but can, on the contrary, be the beginning of something new and better. Everyone will face failure one day. The secret lies in dealing with it in an adequate way and detecting the fortunes it can bring to us. This is why I have named this campaign "the fortunes of failure"€ť.
In a first step, it comprises a film and testimonials and offers vast background information for both the public and the media as well as further links and sources.